For many years I’ve been using Google Analytics (GA) on rlvision.com, but more and more I started questioning myself why. So a month ago I finally cut the cord. Here are my reasons.
- The first reason is simply that I don’t really have any need for advanced analytics. Sure, it’s always fun to see how many visitors your site has had and what the most popular pages are, but for me that’s where it ends. Google Analytics is way to complex for me and my needs, and I never felt that I really understood how to use it properly. Usage statistics sounds very enticing to website owners and stakeholders. And GA always pops up as the first suggestion. But I’m going to be so bold as to suggest that most GA users actually do not need such an advanced tracking system. They would be just as happy with a more simple system. Heck, they might even be more happy, since a simpler system that they actually understand and can fully use would be of more value to them!
There are lots of alternatives to Google Analytics out there. Some are cloud service, some are self hosting software. Some are free and even open source, some are paid. For some sites GA is no doubt a very powerful and suitable service. But not for everyone.
Note: At the same time I removed Google Analytics I also stopped using AddThis which I had been using for some years. Turns out AddThis is nowadays owned by Oracle Corporation, another major player in the data field…